I have recently been given a branding brief on YO! Sushi. The main aim is to produce a wall mural for there restaurant outlets and then progess into our choose style into menu, wine labels, etc
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Friday, 8 October 2010
My style
I have decided on a mix of Melanie Armstrong and Ryan David Seaman. Melanie’s style is hand drawn with a black fine liner, then she digital adds burst of colour. Ryan also likes hand made feel to his work with a old paper look. I feel these two illustrators are right for my target audience, as Melanie has worked with ZooYork US Clothing / Skateboard Company : February (2009) and Ryan has worked with True Honor Clothing and RYZ Shoes, which are urban clothing for the youth; the target audience. I would like to recreate this in my mural, the content will be egyptian architecture and history with a vibrant colour scheme and illustrative style but I also want it to feel rustic, like it was on papyrus paper.
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