Mural design ideas

outline design

with arrows

with chopsticks

part colour

outline colour,  people black outline

Change of plan and Brand Management Report

After some thought I've decided not to use my chosen artist style for my wall mural. Ive decided to use an existing Ancient Egyptian mural style but adapt the yo sushi corporate style. I saw a connection between the mural hieroglyphics in columns and the yo sushi menu in a column grid system. So im going to recreate Egyptian style vector mural but using the bright colour scheme of Yo Sushi. I will also included a coloured bowl symbol, a fish symbol and chop sticks with the hieroglyphics to enforce the Japanese feel. 

 

Brand Manager report

The Sushi – Japanese-style raw fish with rice and vinegar was quite a small market in the UK in 1997. Furthermore, most restaurants in the UK certainly didn’t serve their food on conveyor belts! Simon Woodroffe, founder of YO! Sushi, took the risk to be different and opened a conveyor belt restaurant specialising in sushi. The customers loved it and found it fun. 

The new brand aim after a recent management buyout is ‘ no two YO! Sushi restaurants or outlets should be the same’ So the idea is to have each outlet, worldwide to have there own individual and unique identity relating to there city. Brand each YO! Sushi into its destination. 

YO!  Sushi  is  based  around a fast food restaurant , like McDonalds but higher class which narrows the target audience and makes it more important for the whole interior feel to be modern and fresh, as the target audience is mainly 18-25. After the recent buy out the whole company philosophy has changed ‘ No two YO Sushi! restaurants or outlets should be the same’ Which goes back to my views that the location and surroundings play a large amount into the design of the mural. As cities attract tourists of all ages for there landmarks, architecture and culture this means the mural style should be such a distinctive style to attract the younger tourists.

There selling points are unique, the innovative format of a YO! Sushi restaurant gives people the chance to eat in a Japanese sushi bar adapted for the West, enjoying a quality, fast and fun dining experience where customers pick and choose their food from a conveyor belt in front of them. If you miss the dish the first time – wait for it to come round again! and thats how you YO!

From researching into various cities, I have decided Cairo for my location of a YO! Sushi. Cairo hasnt got its own individual vibe like other cities like the night life of Las vegas for an a example but for me personally I feel you go to cairo for the history; the Nile, Valley of the Kings, the ancient parts. People instantly think pyramids, the Nile, Tutankhamun, Sphinx, mummies when Egypt is mentioned. I want my mural to include more of these things, the history behind egypt but bring it to the 21st century with an modern illustrative style.  The artwork on the walls inside the pyramids are ancient murals that i feel are really unique, as only the egyptians had burial chambers with these and they told stories about there life. Thats why the pyramids were built before they became pharaoh.

Ive decided to use an existing Ancient Egyptian mural style but adapt the yo sushi corporate style. I saw a connection between the mural hieroglyphics in columns and the yo sushi menu in a column grid system. So im going to recreate Egyptian style vector mural but using the bright colour scheme of Yo Sushi. I will also included a coloured bowl symbol, a fish symbol and chop sticks with the hieroglyphics to enforce the Japanese feel.  

My style

I have decided on a mix of Melanie Armstrong and Ryan David Seaman. Melanie’s style is hand drawn with a black fine liner, then she digital adds burst of colour. Ryan also likes hand made feel to his work with a old paper look. I feel these two illustrators are right for my target audience, as Melanie has worked with ZooYork US Clothing / Skateboard Company : February (2009) and Ryan has worked with True Honor Clothing and RYZ Shoes, which are urban clothing for the youth; the target audience. I would like to recreate this in my mural, the content will be egyptian architecture and history with a vibrant colour scheme and illustrative style but I also want it to feel rustic, like it was on papyrus paper.

chosen city - Cairo, Egypt

From researching into various cities, I have decided Cairo for my location of a YO! Sushi. Cairo hasnt got its own individual vibe like other cites like night life of Las Vegas for an example but for me personally I feel you go the places like Cairo for the history; the Nile, Valley of the Kings, the ancient parts. People instantly think pyramids, desert, Tuthankhamun, Sphinx, mummies, etc when Egypt is mentioned.

I want my mural to include more of these things, the history behind Egypt but bring it to the 21st century with a modern illustrative style. The artwork on the walls inside the pyramids are ancient mural that i feel are really unique, as only the Egyptians had burial chambers with these and they told stories about there life. That's why the pyramids were built before they became pharaoh. I'm thinking maybe my mural could tell a story.

Background and research into cities

I would like to include different attractions from cities in my mural. I want large parts which make you instantly know what city or country the restaurant is placed in but also smaller parts which are obvious at first and make you look closer.


Cities i am looking into : 

• Dubai
• New York
• San francisco
• Cairo

Dubai


Top of the mind branding

• rich country
• Burj Al Arab
• atlantis hotel
• Formula 1
• palm island

Palm island

Atlantis Resort & Hotel

New york

Top of the mind branding

• empire state building
• twin towers
• 911
• statue of liberty
• times square
• Frank Sinatra  
• Manhattan
• grand central
• big apple
• central park
• New York Yankees
• Madame Tussuad
• Chrysler building
• I love New york
• Guggenhelm
• National History Museum

Brooklyn Bridge

Chrysler Building

Times Square

San Francisco

top of the mind branding

• golden gate bridge
• old trams

Golden Gate

City Trams

San Francisco skyline

Cairo

top of the mind branding

• pyramids
• camels
• tombs
• Tutankhamen
• mummies
• gold 
• desert
• red sea
• Nile
• sand
• palm tree
• hieroglyphics  
• Pharaohs

Camel and sunset

Pyramid 

More research into illustators

Brandy Masch

 

inspirational - Cineworld 3d advert

inspirational illustrators - Melanie Armstrong

Melanie Armstrong -www.mousetricks.co.uk

Melanie’s style is hand drawn with a black fine liner, then she digital adds burst of colour. Her inspiration comes from everywhere, architecture, people or just walking down the street.

I really like the mix of both hand drawn and digital aspects in Melanie's work and also that she includes large eye catching parts in her work then smaller parts, which make you look closer.

inspirational illustrators - Ryan David Seaman

Ryan David Seaman - www.designbyrds.com