Evaluation

I have found this project exciting and enjoyable, as I haven't really done re-branding to this extend and because of the volume of work I've had to produce, it feels more like a live brief. I am very pleased with my final overcome of my vector mural, as I originally didn't plan that root of illustration for my mural but now I feel it shows my city very clearly. As it does throughout my menu designs; pyramid shape and hieroglyphics wine label. 


After different colour variations the background colour outlines and the figures full colour black outline is eye-catching and illustrates my city and also putting the 6 bowls in full colour and added my own version of the YO! sushi logo, to emphasize the brand in the mural.


My menu design, is a practical 3D design. 3 pyramid shaped menus that fit inside each other like 'russian dolls' so it doesn't clutter the table area. That use elements from the existing Yo Sushi menu, arrows and plates.


My wine label, i decided to use part of my menu to create just a thin label which goes horizontal down the bottle.


My direct mail, i decided to use the 3D paper folding number game, so i to use  the coloured plates like on the menu which made it looks a lot more clean and it keeps continuity throughout the designs.

Overall I am very pleased with all my outcomes, as i feel i created my own style that it continued throughout which is aesthetically pleasing, practical where needed and fitting with my Yo Sushi Egypt.

Direct Mail ideas

Direct mail campaigns


Direct mail is usually a boring letter, leaflet that appears with your post which ends up in a draw or the bin, because it isn't that appealing or eye catching.


Existing Yo Sushi Campaigns


Yo Sushi are using the credit crunch for there current campaign and got a variety of offers on; 2 for 1 on cocktails, 25% off for students etc.

There also doing a 'win a £1000' for just giving them feedback on your meal online.

Idea


Staying with the 3D paper theme ( pyramid menus) i thinking of creating a direct mail campaign that you can interact with. Im going to adapt the paper number game or fortune teller. Also as my target audience are tourists, Im thinking of placing these either on the plane or in the hotel welcome packs.

With the design its just a square piece of paper that has a series of folds. The numbers 1 -4 always stay the same but underneath the number flaps can be anything. I originally had text in the place of the coloured plates, saying sorry try again and one saying won free starter but i decided that the coloured plates like on the menu looks a lot more clean and it keeps continuity throughout the designs.

So in theory pick a number, lift the flap, get a empty plate no free meal or get a plate with something on it you get it free, when you come into Yo Sushi Egypt.

Wine Bottle ideas

 

These are some bottle that i found whilst researching into wine label design and i thought they were appropriate for my vector style. I thinking of using part of my original mural but using the colours from the top image.  

Bottle Shapes ideas

I looks at different shaped bottles, that might go with my chosen city. I want my bottle to be a bit different from the usual shaped wine bottle.

Chosen bottle shape

I have decided to change the traditional wine bottle shape, for a more hour glass shape.

 

 

Typefaces

Yo! sushi used Helvetica for heading and descriptions of dishes in there existing menu and use Japanese page headers to reinforce the brand.

These are the typefaces that i have been looking at to use in my menu and i have decided to use Samarkan font, bottom right.

Menu design ideas

Outline design of my menu that folds into a 4 sided pyramid and the 5th side folds under. As the menu has alot of content, i decided to pick sushi, meaty, veggie, drinks and how it works.


Change of net

I have decided to change the plan from a 5 sided to a 3 sided because from a practical view a menu is handled alot and menu's that folds out tend to get tatty very easily. So with this design the sides will be fixed. Also there will be a large, medium and small pyramid that fit inside each-other like 'russian dolls'. The large one will have sushi, meaty and veggie like the original design, medium will have deserts and the small will have drinks. 

existing menu

Original Full cover

1 layout style

 linear style layout

3 column grid

Final mural

After different colour variations i have decided to go with the background colour outlines and the figures full colour black outline. i have also put the 6 bowls in full colour and added my own version of the YO! sushi logo, to emphasize the brand in the mural.

Mural in outlet